How To Compare Prices When Buying Gold & Silver

When it comes to purchasing physical gold and silver coins or bars, investors will want to make sure they are getting the best, competitive price. Here are Atkinsons’ five top tips:

1) Know the Current Spot Price

The ‘spot price’ is the term for the current market price for 1oz of gold or silver which changes minute-by-minute throughout the day. These prices fluctuate with the world market and are a standard used by precious metal dealers around the world to set their prices in order to sell to their customers.
You can see the live spot price in real time on our website here.

2) Know What You Want

It is important to decide on exactly which type of bullion you are interested in buying. Different coins and bars can have different premiums on them depending on the product. For example, a certified proof coin can carry a slightly larger premium due to collectable value, rather than a bullion coin which will most probably be purchased closer to the spot price. Bars are likely to be sold with the lowest premiums over spot price, generally working out a little bit cheaper to buy than the same weight for a coin, but will often fetch a little bit less upon resale.

3) Research & Compare Dealers

Once you know the spot price and you know what you want to buy, you can then begin to do your research. It has never been easier to shop for gold and silver bullion online, and buyers can conveniently compare dealers and prices from their own homes. Here at Atkinsons Bullion & Coins, we regularly compare our retail prices of gold and silver, to ensure we stay competitive with other leading retailers and give the best price we can to our customers.

Surprisingly, some of the best-known sellers are not always the dealers with the most competitive prices, and some may push up the total price with hidden costs or shipping fees, so it is always important to do look into this fully before making a decision. The best and most reputable dealers will always fully disclose all prices clearly on their website, and some, like ourselves, will have no hidden costs and will even offer free insured UK delivery to your door included in the price you see.

You should also do some research on the reputation of the bullion dealers you may be considering. Checking for positive reviews on websites such as Trustpilot ensures you are dealing with a company you can trust.

If you look around, you will see there can be a huge difference in the premium charged by different bullion companies. It definitely pays to shop around and do your research and, in turn, save a lot of money.

4) Buy in Volume If You Can

Some dealers will offer significant price discounts if you buy in bulk. These offers are often displayed on websites if you look for them and will more than likely save you a good few pounds. For example, at Atkinsons we offer tiered pricing on many of our products. For instance: if you were buying 1 x 2023 Britannia 1oz Gold Coin the cost could be £1,580.16*, yet if you decided to buy 2-4 of the same coin in one transaction the price would lower to £1,577.14 per coin*. The price per coin would lower again if you were to buy 5 coins, even further at 10 coins, and so on.

5) Buy Pre-Owned Gold & Silver

Pre-owned gold and silver bars and coins will generally offer lower premiums than those that are brand new. If you are looking to buy gold or silver for investment only, pre-owned coins and bars could well be an excellent idea to boost your investment portfolio whilst saving you some money. If you are looking to get the most physical gold or silver for your money, buying pre-owned can often be the best option. See our Pre-Owned section for some great products and prices, you may be surprised at the savings you could make!

How do I ensure I get the best price when buying gold & silver?

It is always important to do your research before purchasing gold and silver coins and bars online. By taking the time to shop around and compare prices, as well as check the reputation of your bullion dealer, you can buy your bullion at the best price with confidence.

If you have any questions or would like to know more about buying gold and silver from Atkinsons Bullion & Coins, please contact us on the Live Chat, call us on 0121 355 0620 or email us at

This blog represents one person’s opinion only. Customers should conduct their own research and take advice before making an investment. We do not offer investment advice.